Danny’s story
Danny Reyes grew up in Glendale, where his father drove freight out of the rail yards near Downtown LA and came home only once the last trailer was empty. He spent his high school summers loading trucks for a regional carrier working the 5 and the 10 instead of taking a beach job like his friends. He noticed early that the crews who struggled weren’t the ones short on muscle, they were the ones who never checked the freight-elevator slot, the driveway grade, or the freeway timing before quoting a number.
That’s the standard he built the company on: a price only counts as fair once somebody has actually confirmed a building’s paperwork, measured the driveway, and mapped the 405 crossing, and done all three before writing anything down.
I kept hearing the same complaint from neighbors about their last move: a cheap number on the phone, then a much higher one once the truck sat on the 405 during rush hour. I bought my first truck in 2011 so nobody would say that about my own company. — Danny Reyes, owner
Where the company stands now
Fifteen years in, everything, the trucks, the crew, the paperwork, still runs out of the same yard in Sun Valley.
- Started2011 by Danny Reyes
- Fleet sizeSix trucks, titled to the company
- StaffingEvery mover is a W-2 hire, nobody subcontracted
- StandingCalifornia-registered and insured to move households
- Yard8500 Vineland Ave, Sun Valley, CA 91352
Growth, one hire at a time
Every addition to the crew tracked actual demand, nobody joined ahead of the workload.
- 2011: Danny starts the company with one truck and the flat per-truck rate it still runs on today
- 2016: Eddie Vasquez signs on and becomes the crew’s specialist for Downtown LA and Santa Monica high-rise jobs
- 2017: Priya Nair takes over scheduling and starts writing every quote by hand
- 2018: Jamal Whitfield joins, focused on Silver Lake and Eagle Rock hillside homes with steep driveways
- 2019: Marcus Boyd steps into dispatch, routing crews around 405 and 101 backups
- 2021: Selena Cho comes aboard for storage coordination as the fleet grows to six trucks
What an outside crew misses
A crew flying in for a single day is stuck improvising as problems come up. Sorting the logistics out ahead of time beats improvising once the truck is already on the block.
- Freight-elevator windows and insurance paperwork for Downtown LA and Santa Monica buildings get confirmed before dispatch even assigns a truck
- 405 and 101 rush-hour patterns get built into the route the night before, not discovered mid-drive
- Steep driveways and narrow lanes in Silver Lake, Los Feliz, and the Glendale hills get measured ahead of time, before a truck tries to get close
- A production-schedule shift means a date gets moved a day, not a crew stuck on the 101 with nowhere to park
Who actually handles your move
Six people run this company, and each one has a specific job that doesn’t overlap with the others.
- Danny ReyesFounder, still takes the toughest hillside and high-rise jobs personally
- Priya NairOffice manager and scheduling, writes every quote herself
- Marcus BoydOperations and dispatch, plans daily routes around the 405 and the 101
- Eddie VasquezLead crew chief, runs high-rise and cross-town jobs
- Jamal WhitfieldSenior mover, handles Silver Lake and Eagle Rock hillside properties
- Selena ChoMove coordinator and storage, manages closing delays and production reschedules
Fifteen years in, I’m still the one walking the driveway and checking the traffic app before anything gets written down. That habit is exactly why the phone rings before three more quotes ever get requested. — Danny Reyes, owner, Aragon Moving Systems